Motivate Franchisees to Participate in Marketing Activities
Goodcents Subs was looking for ways to engage with its franchisees and motivate them to participate in marketing activities that would influence the brand's local search rankings, ultimately boosting each store's bottom line. Like most franchised organizations, Goodcents struggled with incentivizing franchisees to respond to reviews and manage their review score – two factors that impact how they appear in proximity searches.
One Platform to Measure and Monitor Local Marketing KPIs
By adopting Uberall, Goodcents' gave franchisees an easy way to monitor and respond to customers across networks like Google and Facebook in one simple-to-use interface. Both franchisees and corporate team members leveraged the response library for a consistent brand voice and were able to monitor their reporting metrics – like average score trends, response time, percent responded to, and more.
In order to keep franchisees accountable for engaging with customers via online reviews, the corporate team measured each location’s average review score for the previous 90-day period in Uberall and assigned it an overall health score for the restaurant store owner.