Situation
Torrid, a fashion apparel retailer for women size 10-30, has more than 580 stores nationwide and throughout Canada. With new stores opening every day, Torrid struggled to manage its online data and listings, as well as scaling its localized marketing approach.
Solution
Torrid wanted a system with corporate oversight that allowed it to efficiently manage its digital presence while delivering local marketing at the store level. The more the brand grew, the less control it felt it had ... until partnering with Uberall.
Torrid understood the impactful benefits of influencing the top Proximity Search factors. By leveraging Uberall CoreX and its unique capabilities via an integrated marketing platform, they were able to boost brand awareness, increase brand loyalty and drive revenue by increasing in store traffic through search engine optimization.
14%
Increase in average star rating of 4.4
In addition, with more focus on review management the brand saw an increase in its average star rating to 4.4 stars a 14% increase.
