Situation
Improve Visibility for Important Unbranded Keywords
Robeks needed a solution to be easily found with non-branded keyword searches to increase in-store traffic and boost sales for new menu items.
Solution
An Integrated Platform Approach
Robeks teamed up with Uberall and used an integrated platform approach to influence the major Proximity Search Optimization factors.
They built a solid foundation by ensuring their listing data was accurate and rich in data to rank for non-branded keywords like "acai bowl" that were important to their brand. Next, they managed reviews, ensured a high response rate across all their locations with Reputation Manager. With Social Media Manager, they were able to manage, at the local level, limited time offers on their local pages and develop a keyword strategy to influence their local SEO.
By taking a local-first approach with Uberall, Robeks grew in-store traffic, increased average check amount, and boosted overall sales. This led to an increase in search rankings for non-branded keywords, which drove more customer reviews for its new menu offerings, as well as improved star ratings.
