Robeks Increases Search Rank by 164% for New Unbranded Search Term, “Acai Bowl”

@robeks
  • 164%

    Increase in search rankings for "acai"

  • 150%

    Increase in reviews mentioning "acai"

  • 74%

    Increase in top 3 local search rank position

"Uberall has helped us out tremendously by allowing us to quickly update not only our brand pages, but our local store pages as well. Being able to group our locations by region allows us to share content that is relevant regionally, which has made a huge impact in driving business to our stores."

Digital Marketing Manager

Robeks

Situation

Improve Visibility for Important Unbranded Keywords

Robeks needed a solution to be easily found with non-branded keyword searches to increase in-store traffic and boost sales for new menu items.

Solution

An Integrated Platform Approach

Robeks teamed up with Uberall and used an integrated platform approach to influence the major Proximity Search Optimization factors.

They built a solid foundation by ensuring their listing data was accurate and rich in data to rank for non-branded keywords like "acai bowl" that were important to their brand. Next, they managed reviews, ensured a high response rate across all their locations with Reputation Manager. With Social Media Manager, they were able to manage, at the local level, limited time offers on their local pages and develop a keyword strategy to influence their local SEO.

By taking a local-first approach with Uberall, Robeks grew in-store traffic, increased average check amount, and boosted overall sales. This led to an increase in search rankings for non-branded keywords, which drove more customer reviews for its new menu offerings, as well as improved star ratings.