Navigating the Rapid Growth of EVs
In a rapidly expanding EV market, bp Pulse partnered with Uberall to tackle key challenges as they scale their network. Enhancing charging station visibility, providing real-time charger availability to reduce "charge anxiety," and improving the customer experience were critical for growth. With 20,000+ locations across markets and plans to expand to 100,000 stations by 2030, Uberall’s solutions—optimized listings, automated review management, and real-time data—are essential for driving traffic, increasing usage, and boosting revenue while ensuring a seamless customer experience.
Powering Locations with Precision
Early in their collaboration, bp Pulse worked with Uberall to enhance the visibility and accuracy of charging station data across key search and navigation platforms. Uberall’s expertise in optimizing listings enabled bp Pulse to provide precise locations, operating hours and services, and high-quality images, ensuring drivers could easily find reliable information about stations. In the UK alone, bp Pulse recorded 4.9 million views on Google Maps YoY(a 66% increase!)
Additionally, bp Pulse integrated live EV data through Uberall’s partnership with Eco-Movement, displaying real-time information on charger availability, type, and power. This accurate and live data positioned bp Pulse’s stations as the go-to destination for EV drivers. As a result, bp Pulse saw a 33% year-over-year increase in Google Maps direction clicks, underscoring the power of precise data in driving traffic to stations.
Automating Review Management for Better Engagement
To improve customer engagement, bp Pulse used Uberall’s AI-powered review management system. With over 3,300 new customer reviews in the past year, managing feedback manually became a challenge. Uberall’s tools enabled bp Pulse to respond quickly and thoughtfully, ensuring every customer felt heard. This approach not only boosted engagement but also positively impacted customer sentiment, resulting in a 0.5 increase in the average review rating over the past four months compared to the same period last year.
Now, bp Pulse responds to reviews within 2 days, significantly enhancing customer relationships while improving search engine visibility.
Enhancing Customer Experience with Real-Time Data
Recently, bp Pulse implemented Uberall's Charging Station Locator, offering EV drivers the ability to filter and find stations based on specific criteria such as charger type and proximity directly from bp pulse website. More importantly, the Locator provides live updates on charger availability, helping drivers easily locate operational chargers.
This real-time data integration has been a game changer, reducing "charge anxiety" and significantly enhancing the overall charging experience. As Vaibhav Uppal notes:
"For EV drivers, real-time and reliable information is essential. Knowing that a charger is available and functional ensures a smooth journey. With Uberall's support, we're delivering this critical data and transforming the EV charging experience."
Continuous Growth and Innovation
As bp Pulse expands its global network, the partnership with Uberall remains crucial in maintaining high standards of accuracy, engagement, and best-in class customer support, setting new benchmarks in the EV industry worldwide.
Turn ‘what if’ into ‘what’s next’
