Digital Location Marketing.
Know how.

All you need to know about Digital Location Management and how companies benefit from using it properly

Facts and Figures: Awareness and Use of Location-based Services
May 30, 2016
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Do you know what location-based services are? Do you use such services and if so, which? These and other questions were posed to customers at the end of 2013, 2014 and again last year, allowing for the first series of time comparisons on this topic.

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Facebook Locations API - Manage Your Locations in Real-Time with uberall
May 25, 2016
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Facebook is the most widely used social network in the world. For a long time, it has not only been interesting for individuals, but also important for companies as a contact point with potential customers. With Facebook Locations, the social network now highlights its focus on local search.

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Google Store Visit Conversions: from ad clicks to in-store purchases
May 23, 2016
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Over nine out of ten purchases are still taking place in brick and mortar stores. But how exactly does an interested consumer become a customer? Online ads are becoming increasingly important to measure this conversion. Google’s Store Visit Conversions in AdWords aims to measure the actual impact of online ads on buying behavior - and this tool is increasingly precise.

Online ads are a modern, convenient and relatively cheap way of advertising. Many retailers and service providers, however, question the effect that these ads actually have to attract customers to their locations. What is the probability that a clicked ad will attract a customer into a store? And which keywords have the best chance of success? Measuring this online-to-offline conversion is still a very tricky matter and is being addressed by various providers. In fact, successfully closing the gap between digital and local seems to be the holy grail of the industry.

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Google My Business API Update - Leverage new capabilities through uberall
May 9, 2016
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Last week, Google launched a major update of the Google My Business API. The Google My Business API in version 3.0 offers new features to easily manage your business location information. As one of the first partners worldwide, uberall integrated the GMB API into its online presence management solution to help manage and update our clients’ and partners’ location data in real-time.

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6 Steps to optimize your ranking on Google’s local search
May 9, 2016
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Google has abolished the right side ads, increasing the number of ad spots above the local search results to four. The competition is intensifying for the best local rankings, but the search engine reveals how to move your way up to the top.

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How Facebook connects ads with in-store purchases
May 4, 2016
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Online advertising is a huge growing market. The question of how exactly digital displays impact purchasing behaviour, however, is still often a mystery. Facebook now aims to fill this knowledge gap with its marketing platform, Atlas. The “Offline Actions” tool is intended to track consumer behaviour;  from consumers’ view of advertising to their payment of products in-store.

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FAQ: Google My Business - The Direct Line to your Customers
April 22, 2016
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If you want to appear in Google’s search results and Google Maps, you can’t get around Google My Business. We are answering the most common questions about this important directory for local businesses.

What is Google My Business?

With Google My Business, companies can manage their online presence within the Google universe. By using this powerful directory, you can keep control of how your business appears in the Internet and ensure that customers get accurate information (opening times, directions, contact information) about your locations. The tool also helps you make sure that your company is found on all Google’s channels (Google Search, Google Maps, Google +). Further, Google My Business facilitates direct interaction with customers and helps connect them to your business.  

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4 Strategies to Stand Out after Google Cut Right Side Ads
April 22, 2016
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It’s been two months since Google removed paid ads from its SERP’s right side. While many businesses are still adjusting to what this means for their PPC strategy, we want to discuss what this means for local search.

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Uberall Store Finder & Local Pages: branch location search, as it should be
April 11, 2016
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A good website masters the art of directing visitors to the most important information. For local businesses, chains and franchises, that means directing users to their nearest branch location. A store locator in the company’s website is a great practice so customers can identify which shops are near to them.

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NoFollow Links for Local SEO - a Blessing in Disguise
April 8, 2016
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We often get asked by our clients about nofollow links - an important but often confusing topic. What is the difference between nofollow and dofollow links and why does this matter? How can you make sure you are taking advantage of a citation while using the right type of link to optimize your online presence? We have the answers.

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