Digital Location Marketing.
Know how.

All you need to know about Digital Location Management and how companies benefit from using it properly

Virtual reality and the opportunities for local marketing
July 7, 2016

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Every techie’s calling it the next big thing. And why shouldn’t they? Virtual Reality’s total immersion offers incredible opportunities to communicate with customers. While online traders should be especially happy, local traders and the retail world can also gain from this brave new reality.

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Speak up! The triumph of Voice Search
July 5, 2016

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First search went mobile, then it went local - and with more and more users leaving their keyboards in favour of Voice Search assistants, we can safely say Voice Search is the next big thing. This change has enormous consequences, especially for marketing professionals and local businesses; With individual keywords set to be replaced by search based on full sentences, Voice Search will likely change SEO in fundamental ways.

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5 Building Blocks of Local Search
June 15, 2016
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Whether you are a single location store or a large company with thousands of branches, these 5 practices are key to getting noticed by customers searching for products or services near them.

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The accelerating growth of “near me” searches
June 8, 2016

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Local advantage through proximity: local search has experienced significant growth in recent years. As Google’s latest figures show, the “near me” trend continues to gain momentum.

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Facts and Figures: Awareness and Use of Location-based Services
May 30, 2016

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Do you know what location-based services are? Do you use such services and if so, which? These and other questions were posed to customers at the end of 2013, 2014 and again last year, allowing for the first series of time comparisons on this topic.

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Facebook Locations API - Manage Your Locations in Real-Time with uberall
May 25, 2016
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Facebook is the most widely used social network in the world. For a long time, it has not only been interesting for individuals, but also important for companies as a contact point with potential customers. With Facebook Locations, the social network now highlights its focus on local search.

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Google Store Visit Conversions: from ad clicks to in-store purchases
May 23, 2016

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Over nine out of ten purchases are still taking place in brick and mortar stores. But how exactly does an interested consumer become a customer? Online ads are becoming increasingly important to measure this conversion. Google’s Store Visit Conversions in AdWords aims to measure the actual impact of online ads on buying behavior - and this tool is increasingly precise.

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Google My Business API Update - Leverage new capabilities through uberall
May 9, 2016
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Last week, Google launched a major update of the Google My Business API. The Google My Business API in version 3.0 offers new features to easily manage your business location information. As one of the first partners worldwide, uberall integrated the GMB API into its online presence management solution to help manage and update our clients’ and partners’ location data in real-time.

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6 Steps to optimize your ranking on Google’s local search
May 9, 2016

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Google has abolished the right side ads, increasing the number of ad spots above the local search results to four. The competition is intensifying for the best local rankings, but the search engine reveals how to move your way up to the top.

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How Facebook connects ads with in-store purchases
May 4, 2016
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Online advertising is a huge growing market. The question of how exactly digital displays impact purchasing behaviour, however, is still often a mystery. Facebook now aims to fill this knowledge gap with its marketing platform, Atlas. The “Offline Actions” tool is intended to track consumer behaviour;  from consumers’ view of advertising to their payment of products in-store.

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