We all know the story of big vs. small, of the underdog who takes on the giant and triumphs: the story of David and Goliath. And when you’re helping smaller businesses compete with industry top dogs, the most valuable tool you have is your cunningness.
It’s all about identifying competitor blind spots and helping your clients exploit those weaknesses to stand out from the crowd. Whether that means regularly updating Google Business Profiles or focusing on building local community, a more well-developed online presence is key to future-proofing and coming out on top. Meanwhile, competitors’ clunky customer journeys and bloated processes could just be their downfall.
