The Blueprint for Creating a Successful Global Local Brand |
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When consumers search for your clients’ products or services, help them show up at the top of the local search results page so they’ll be found by consumers who are near them. One of the easiest ways to do this is to keep location data consistent across the online platforms, directories and navigation services that consumers rely on to find your clients.
Local search engines like Google and Bing help consumers with answers that are as relevant to them as possible. For this reason, they regularly check company location information with entries from other directories and platforms such as Yelp, Yellow Pages, Facebook and many others.
Consistent and correct listings across platforms influence whether a business location shows up in the three top results on Google (the Local 3-Pack). This means that when a brand’s NAP information (name, address, phone) across the multiple platforms and directories is consistent, search engines perceive a business location as legitimate and place it higher in the search results.
Listings management not only helps you improve the online visibility for your clients’ locations, but also improves their customers’ brand experience.
When any of your clients’ locations have missing or incorrect entries on platforms, such as variations in business names, this may damage local search ranking because Google may think it’s another company. In addition, if customers show up to closed doors due to incorrect opening hours, this will both impact your clients’ sales and the customer experience.
Our Listings tool automatically maintains your clients’ location data on Google, Bing, Yelp, Google Maps, Facebook and Instagram — plus 125+ others from a single source of truth.
This means more flexibility and efficiency. In a matter of seconds, you can adjust special holiday hours and operational information for hundreds of locations, ensuring critical operation data remains consistent, correct and in your control.
"We are really pleased with the results of the Uberall solution: The Location Marketing Cloud has been instrumental in getting more KFC fans into our restaurants - with a return on is one-fold of our investment. We look forward to continuing to work with Uberall and continue to grow."
Matt RichardsPerformance Marketing Manager, KFC UK & Ireland
Contact us today to learn how Uberall can help your clients' deliver a standout ‘Near Me’ Brand Experience.
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