Episode 6: Using Review Management to Boost Visibility

In this episode of the Local Marketing Beat, host Christian Arriola speaks with Amanda Stichter, Chief of Operations at Virtual Vision Computing, and Cris Thome, Global Head of Product Marketing at Uberall.

• Amanda Stichter has been working in marketing for more than 15 years. Prior to coming to Virtual Vision, she owned her own marketing and design business that partnered with entrepreneurs to bring their dreams to life through branding and marketing management services. As the Chief of Operations at Virtual Vision, Amanda partners with both clients and vendors to provide services that maximize their online presence through reporting, lead generation, and full digital marketing campaigns.
• Cris Thome is a B2B SaaS global product marketing leader with over 20 years of experience across marketing both in SaaS companies and marketing agencies. Her areas of expertise are lifecycle marketing, research, and product marketing. She is currently the Global Head of Product Marketing for Uberall and prior to that she has worked for other renowned global tech companies such as Certn, Hootsuite, and Intel.

Together, they discuss:

• The impact of review management on rankings
• Why responding to negative reviews matters
• How to strike a balance between organic review generation and asking for reviews
• The power of automation for multi-location businesses’ review management strategies
• What to do in the face of creative AND technology fatigue
• The future of online reviews