Local Marketing Beat Episode #2: GA4

In this episode of the Local Marketing Beat, Christian Arriola talks with Brie E Anderson about the implementation and changes of GA4:

• Brie E Anderson is an analytical nerd with a soft spot for strategy. She's spent the last 10 years helping businesses of all sizes execute data-driven strategies to increase ROI. Today Brie runs BEAST Analytics, a digital marketing analytics consultancy, and contributes to leading industry publications such as Moz and Search Engine Journal.

Together, they discuss:

• The differences in GA4
  
• The must-knows when configuring GA4
  
• Predictions for future GA4 features