MOVE 2024: How Real-Time Data is Transforming EV Infrastructure

At Move 2024, the electric vehicle (EV) sector buzzed with excitement over the latest advancements—though experts agree on one key component to sustaining the growth: access to accurate, real-time data at every charging station.

In this blog article, we share the key takeaways from our discussions with industry leaders. But you know what’s even better? Our podcast episode, where you can hear it straight from the source.

#1 The Cost of Adoption is Still Too High

Despite the lower operating costs and potential savings in fuel, the sticker price often makes EVs out of reach for most people—especially those in the lower- and middle-income brackets. Even though the cost of electric vehicles has decreased in recent years due to advancements in battery technology, most of them still remain more expensive than their gasoline-powered counterparts.

According to experts in the industry, many consumers view the upfront investment in an EV as prohibitive. This is compounded by the fact that many consumers are still uncertain about the long-term benefits of EVs.

#2 Charging Stations are Still Too Few

Another significant barrier to EV adoption is the availability of charging infrastructure. This issue is particularly acute in rural or less densely populated areas where charging infrastructure is sparse. In cities, on the other hand, many residents live in apartments or multi-unit buildings without access to a private charging station.

Many consumers are also hesitant to switch to an electric vehicle because of charge anxiety. This refers to the fear that they won’t be able to find a charging station when needed, leaving them stranded with a dead battery. And the reality is that while charging stations are becoming more widespread, they are still not as abundant or as reliable as gas stations, which are found in almost every corner of the globe.

#3 Data is Foundational to EV Experience

Moving beyond EV adoption, every conversation goes about how accurate, up-to-date information on charging stations is essential. Drivers not only need to find stations, but they also need to trust the information provided about amenities, location, and charging speed. So data availability isn’t just a technical detail; it’s key to enhancing the driver experience and encouraging more widespread EV use.

Data Accuracy

As everyone in the EV industry knows, range anxiety is a major barrier to adoption. One of the most critical ways to address this is by ensuring EV drivers can reliably locate charging stations—and, just as importantly, know what to expect when they arrive. So data accuracy in station listings can minimize frustrations for drivers and inspire confidence in the network.

Data Transparency

Transparency is the next big thing in EV data, with dynamic pricing and power level information being a priority. As more consumers choose electric vehicles, they want transparency on costs and the availability of fast chargers during peak hours. This kind of information allows drivers to make informed decisions, even planning out where they’ll stop based on cost and speed.

#4 Partnerships Drive the Progress of EV Charging Networks

As Move 2024 underscored, partnerships are the backbone of a resilient EV infrastructure. With collaborations between original equipment manufacturers (OEMs), mobility service providers (MSPs), and providers like Eco-Movement and Uberall, the EV sector can deliver consistent data quality across platforms and regions, offering a cohesive experience for every driver.

Consequently, industry players have a shared responsibility to improve EV infrastructure. By pooling resources and expertise, Uberall and Eco Movement are setting new standards for data transparency and real-time accuracy in EV networks.

#5 Location Marketing Transforms Charging Stations Into Trusted Destinations

Location marketing isn’t new, but its role in EV infrastructure is growing. By elevating each station’s visibility and integrating user-generated content, companies like Uberall help stations become not just locations, but trusted destinations. It’s about ensuring each charging location provides valuable, actionable information in real-time, creating trust and familiarity among EV drivers.

Moving Towards a Connected Future in EV Infrastructure

The electric vehicle (EV) market is set for substantial growth over the next 5 to 10 years; and the insights from Move 2024 confirm that the future of EV charging is bright. By focusing on real-time data, partnerships, and location marketing, charge point operators can use this potential for sustainable growth—which not only requires policy support and (public) investment, but also location marketing. And you know, we can help you with that: reach out!