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Today’s consumers consult their mobile phones as their trusted advisors when searching for travel services and experiences. With the top three search results accounting for 70% of clicks, travel companies that automate and centralise their methods of updating and monitoring their business listings will see substantial benefits from increased online visibility.
National and global brands in the travel and tourism industries have dozens (and often hundreds) of standalone travel agent and tour operator locations, as well as hotels and short-term rental properties to manage across countless platforms.
The manual process of managing the digital footprint for each individual location: from fast responses to customer reviews and keeping offers fresh to updating location information across numerous platforms is increasingly difficult, time consuming and labour intensive.
From booking a family getaway at a hotel in the Swiss Alps to finding a cozy B&B in the English countryside for a weekend getaway, consumers don’t want any surprises along their information gathering and buying journey.
Missing annotations, inconsistent ratings and infrequent or lack of responses to reviews will stop your potential customers from looking any further at your offerings.
They want to know everything about their upcoming travel experience before they go. So it’s up to you to manage and leverage what your customers are saying about your local tour operators across Europe, or how you’ve helped them experience France by bike off the beaten path.
They also want to map out their experience beforehand: from confirming opening and closing hours to wait times.
Your guests also want your help along their buying journey by keeping up momentum as they count down to their trip.
Brands in the travel and tourism space have a unique opportunity to “spark excitement” with consumers in the days, weeks and months leading up to their reservation, hotel or spa stay, activity and travel adventure.
Start by getting your local teams to be more proactive with your existing customers and leads. This can be as simple as posting relevant images across social channels or encouraging your customers to review your business and then reacting to reviews immediately, showing them that you appreciate their feedback.
You want to connect your booking agents, tour operators advisors and hotels with the prospective customers who are searching for your services at the exact moment they are ready to book a much-needed getaway.
We have one of the industry’s most comprehensive global networks, ensuring you’re fully visible on the search engines, apps, platforms, maps and directories your customers are searching on. Our network includes TripAdvisor, Google, Bing, Yelp, Google Maps, Facebook and Instagram — plus 125+ others.
When your offline customers turn up for a sightseeing tour, ticket box or pick-up and drop-off point only to find out you’re closed or your hours have changed, they’ll not only be frustrated but there’s a high chance they’ll lose trust in your services.
Keeping your opening and closing times, special promotions for low season and booking agent schedules requires constant management on multiple platforms to ensure accuracy at all times.
Take back your time and peace of mind from the click of a button, ensuring each and every branch location is consistent and correct across all platforms and directories. Yes, it’s that easy.
In our 2019 Voice Search Readiness Report, we analyzed 73,000 business locations to assess whether they are voice search ready. Travel, Tourism and Hospitality came in as the second-most voice search ready industry. While this may sound like a high number, the percentage that are optimised for voice is only 4.17%.
Business locations that are not listed accurately on Google, Bing and Yelp are not voice search ready as we know, but they are also not local search ready — meaning that they are less likely to rank for the number one spot on the local search engine rankings.
Standalone travel agencies, hotels and tour operators that want to boost their visibility online when consumers are conducting 'near me' search queries must get voice ready or they will lose a large proportion of potential customers to their competitors.
Manage your online presence from head office, while giving your local agents and hospitality managers the power to show off their spiff hotel lobbies and rooms on Facebook and on-location images from their latest guided tour on Instagram from the individual locations they manage.
From one easy one easy-to-use, centralised platform your local store managers across the city (or countries) can respond to reviews in seconds, upload images from an in-store event or fire off a promotion on Google — all in real-time.
You decide how many hotel managers and employees have access to individual features at the local level: from setting editing and approval rights, to responding to customer reviews.