Make Your Dealerships and Showrooms Show Up First in Local Search
Your potential customers will spend hours researching the right make, model, price and reviews before stepping foot on your lot or showroom. Despite all their research, taking a car for a test drive is still one of life’s sweet pleasures, but consumers aren’t visiting as many dealerships as they used to.
Recent research from Google tells us that on average, new car buyers visit two dealerships before making a purchase (down from 5 times). If your lots and showrooms are less than full most days, bad data at the point of your customers’ search may likely be to blame.
With the majority of customers navigating to your locations on-the-go, accurate business listings that include correct location information, opening and closing hours, amenities and promotions across relevant platforms and directories are vital to creating a consistent brand experience.