Hellmann Worldwide Logistics faced a much-desired problem. As one of Europe’s largest logistic companies, it was experiencing steady growth, which included new locations and relocations of its corporate-owned offices.
This growth presented a new challenge: ensuring that all 240 of their corporate-owned offices, which are found almost exclusively via online searches, were instantly found when drivers, job applicants and their long-standing and prospective customers were searching for them.
Without a centralised way of managing their location data and reviews, Hellmann risked tarnishing its online brand image and losing customers through inaccurate location information.
While service brands may not generate the volume of “near me now” searches and foot traffic that brands with storefronts do, ensuring location-related information is consistent and up-to-date is crucial so that customers, drivers, job applicants and employees conducting local searches can easily find the places they need to be going.
Hellmann’s marketing team needed a partner who could not only help optimise their online brand presence, but ensure that all their location-related information across the web remains accurate and complete. Adding to that, the team needed to manage this all from a centralised platform.
With Uberall Listings, more than 7,500 data points across 240 global Hellmann locations were submitted to 88 platforms, such as Google, Foursquare, Waze and other navigation systems.
This ensured that all of this location information, including GPS data, opening hours, contact details, branding information and more, remains accurate and synchronised across all online directories.
Additionally, Hellmann uses Uberall Engage to monitor and respond to online customer reviews and photos. The Uberall platform gives Hellmann control of their online presence while enhancing their brand for customers and employees.
One year after partnering with Uberall, Hellmann has seen more than a 5x increase on Google profile views, resulting in a 77% increase in clicks on directions. By responding to online reviews from both customers and employees, their average Google rating also increased to 4.1 stars. A star rating increase of just .1 can increase conversion rates by 25%.
What Our Customer Says
“As a global logistics service provider, accurate location information across our network is a crucial criterion of our online strategy, especially since we have to take into account frequent changes to location data due to office relocations. We’ve increased the awareness of our brand through the stringent branding of individual entries, one of the main reasons we are so satisfied with Uberall.” Tobias Schwertmann Marketing, HELLMANN WORLDWIDE LOGISTICS