Rachel is a Local Search Strategist at full-service digital agency Croud, where she helps global multi-location brands navigate the evolving landscape of local SEO. Passionate about the human side of search, she believes that UGC and data points such as reviews tell powerful stories, and works to turn those insights into genuine connections between brands and their communities. Outside of her day job, Rachel supports small local businesses with practical SEO advice, contributes as a Google Local Guide, and finds joy in music, art, and caring for her menagerie of exotic pets.