The Blueprint for Creating a Successful Global Local Brand |
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In only two years, mobile searches for "financial advisor" grew by 75%, with no signs of slowing down. From personal credit to loans, insurance and investing, more consumers are turning to their mobile phones and digital devices first to find the financial service solutions close to them.
Are your clients’ monthly or quarterly sales quotas less than stellar? Retaining and attracting new customers requires that you show them great financial and insurance offers, and relevant content at every step of their journey online first — before they step into your clients’ branches or sign up for an account online.
With our multi-channel approach, boosted with promotional content, eye-catching images, and direct call-to-actions in local posts, your clients will stand out online and connect with more prospective customers.
When given the choice, customers would rather call a local number and will identify better with brands that meet them at the local level. In fact, Google research shows that 1 in 4 investors prefer to open an account over the phone or in a branch.
Having a local presence not only strengthens brand trust, but boosts reputation — allowing your clients to expand their customer base. Location marketing can improve your clients’ online presence and connect them with consumers at the precise moment they need to pop into a local branch or speak to a financial advisor.
You want to connect your clients with the prospective customers who are searching for their services at the exact moment they are ready to invest, purchase insurance or apply for a mortgage.
We have one of the industry’s most comprehensive global networks, ensuring your clients are fully visible on the search engines, apps, platforms, maps and directories their customers are searching across. Our network includes Google, Bing, Yelp, Google Maps, Facebook and Instagram — plus 125+ others.
When customers turn up at one of your clients’ branches and find out there is no financial advisor onsite for another two hours, even though it says so on their Google My Business page, there’s a good chance they’ll lose trust in your client’s bran
Ensuring opening, closing and holiday hours; and agent and advisor schedules are always accurate requires ongoing management on multiple platforms. From one login, ensure each and every branch location is consistent and correct across all the platforms and directories. It’s that easy.
We analyzed over 73,000 business locations in our 2019 Voice Search Readiness Report to see whether they are voice search ready. The percentage of financial services businesses that are optimized for voice is a mere 1.60%.
Financial and insurance services brands that want to boost their visibility online when consumers are conducting 'near me' search queries must get their branch locations voice ready or they will lose a large proportion of potential customers to their competitors.
Manage your clients’ online presence and show off their promotions and educational content for all their locations. From one easy-to-use, centralized platform you can respond to reviews in seconds, upload images from an in-store event — all in real-time.
Contact us today to learn how Uberall can help your clients' deliver a standout ‘Near Me’ Brand Experience.
