Local Marketing Beat #14 | Important Conversations About Location Marketing & Local SEO From BrightonSEO, USA

Recorded on-location at BrightonSEO USA in San Diego, this episode of Local Marketing Beat is packed with expert insights on location marketing, local SEO, and the future of search. Host Christian Hustle connects with top industry professionals, partners, and thought leaders to uncover actionable tips and predictions for 2025.

Key Takeaways:

Local SEO Tips That Work: From optimizing your Google Business Profile to making the most of Apple Maps, hear what’s moving the needle for businesses today.
AI’s Role in SEO: Explore how tools like SearchGPT are reshaping consumer journeys and what businesses need to do to stay ahead.
Insights from Industry Experts: Hear predictions about search diversification, content quality, and reviews as key drivers of visibility and trust. Get the lowdown on Contractor Lead Partners' latest report, "2024 State of Local SEO Contractors Edition".
BrightonSEO Highlights: Learn what makes this the world’s largest SEO conference and how it’s shaping the future of digital marketing.

Timestamps:

0:00 - Welcome to BrightonSEO USA 🎉

1:05 - Connecting with Experts: Local SEO Tips & Predictions

2:18 - Apple Maps: The Overlooked Opportunity for Local SEO

4:08 - AI and the Consumer Journey: What’s Changing?

5:03 - Research Insights: Contractors & Construction SEO Trends

9:20 - The Power of Reviews and Imagery in Local SEO

14:50 - Effective Strategies for Optimizing Location Pages

18:10 - Local Performance Optimization: Bringing Revenue into Focus

20:55 - The Future of AI in Search & SEO Predictions for 2025

26:50 - Success Stories from Uberall Partners

31:45 - Search Diversification and Embracing New Platforms

36:15 - Leveraging AI for Efficiency and Growth

40:00 - Wrap-Up: AI, Visibility, and 2025 SEO Trends