Overview
As one of the largest suppliers of stairlifts in Germany, it’s important thyssenkrupp stays ahead of what is a highly competitive market. However, with a monthly keyword price tag in the thousands, the competition for online marketing activity proved a challenge for the thyssenkrupp Home Solutions team, who are responsible for stairlift sales via representatives across Germany.
The Solution
thyssenkrupp Home Solutions partnered with Uberall to find a way to impact its organic SEO strategy. Using Uberall Listings to create optimised data profiles for each of their sales representatives and publishing this data across a network of over 50 platforms, including Google and Facebook, thyssenkrupp can now reach consumers looking to buy within their local area, wherever they are looking.
With location data now attached to their key regional areas across 1,300 listings, search engines can present thyssenkrupp in the top results of those all important keyword searches. On top of that, consumers can now arrange an appointment via a link directly from the business listing, improving the conversion opportunity and all round customer experience.
*monthly clicks + profile views YoY H1 2017 vs H1 2018
**discovery search = keyword + category search average H1 2018
