Overview
While property services companies may not generate the volume of “near me now” searches that brands with storefronts do, reaching quality leads through a positive online brand image is not only crucial to standing out online but also in the searcher’s memory. Prospective clients searching for properties to let tend to visit a brand’s online platforms multiple times over weeks and months. They do this to gather information and gain confidence in a brand before making a purchase.
Nick Dunning Associates turned to Uberall for a solution that would ensure they were creating a memorable brand experience at all the online touchpoints they have with their customers.
The Challenge
The marketing team at Nick Dunning Associates needed a smarter way to manage the online presence of its 27 real estate branches across the UK. With a broad portfolio that includes estates and letting, financial services, surveying and property maintenance, the team needed a scalable solution for both its listings and reputation management. Adding to that, the solution would need to drive accurate and consistent online data across its brand portfolio, without the investment of a dedicated resource.
The Solution
Before and after synchronising the collected data across 54 platforms, Uberall undertook quality control checks to match the correct profiles of each location and ensure optimum data accuracy. A Facebook location structure was also added, and each location was connected in Google My Business. Once the implementation was complete, the team could keep track of all the listings through the dashboard, including profile completeness and sync updates, as well as Google and Facebook traffic, saving a huge amount of time and resource investment.
The Results
All Nick Dunning Associates’ branches were synchronised across major directories, including Google My Business and Facebook, within just a few weeks. Now, with Uberall CoreX, all its branches across the UK are highly visible in online search and the team can optimise its online brand reputation from one centralised platform. In addition, the team can now easily manage all online customer reviews from one centralised location, allowing them to respond directly and in real time, letting their prospective customers instantly see they are a trustworthy brand.
