Overview
Wellpharma, a large pharmacy chain in the French Objectif Pharma group, needed to improve its online presence by ensuring the brand’s image was consistent across more than one hundred locations.
To meet this challenge, Wellpharma needed a solution that would empower local team members to manage information about their locations from one central location. Now, with the Uberall CoreX, the hybrid customer experience platform, the team can effectively communicate with customers at the hyperlocal level across the country.
Industry: Healthcare
Number of locations: 102
Uberall products: Listings, Engage, Locator + Pages
The Challenge
Wellpharma’s digital marketing team faced three strategic challenges: achieving a consistent brand image across all locations; creating a consistent communication strategy at a national level; and boosting the online visibility of its pharmacies at a local level.
The Solution
To meet these challenges, Wellpharma has built a comprehensive digital ecosystem based on Uberall products.
For example, to ensure each pharmacy can manage its own listing and edit the information published on it, such as photos, opening times and news, Uberall Listings was added. This gives the digital marketing team more time to work on other things.
Wellpharma has also teamed up with local instructors to provide staff across its network of pharmacies with training on digital marketing.
However, the brand hasn’t stopped there. Its digital marketing team is in constant contact with its pharmacies and optimises their GMB listings centrally. Pharmacy staff now know how to reply to reviews using Uberall Engage, which helps to maintain and even boost the pharmacies’ online reputation.
The Results
The Uberall platform has provided all Wellpharma stores and Objectif Pharma network members with the ability to manage their own listings, whilst following a single communication strategy.
Objectif Pharma and Wellpharma have achieved impressive results, such as an 80% increase in clicks on their listings, a 100% increase in clicks to call, and a 72% increase in reviews on listings (S1 2019 vs. S1 2020).
