Overview
Hellmann Worldwide Logistics faced a much-desired problem. As one of Europe’s largest logistic companies, it was experiencing steady growth, which included new locations and relocations of its corporate-owned offices.
This growth presented a new challenge: ensuring that all 240 of their corporate-owned offices, which are found almost exclusively via online searches, were instantly found when drivers, job applicants and their long-standing and prospective customers were searching for them.
Without a centralised way of managing their location data and reviews, Hellmann risked tarnishing its online brand image and losing customers through inaccurate location information.
The Challenge
While service brands may not generate the volume of “near me now” searches and foot traffic that brands with storefronts do, ensuring location-related information is consistent and up-to-date is crucial so that customers, drivers, job applicants and employees conducting local searches can easily find the places they need to be going.
Hellmann’s marketing team needed a partner who could not only help optimise their online brand presence, but ensure that all their location-related information across the web remains accurate and complete. Adding to that, the team needed to manage this all from a centralised platform.
The Solution
With Uberall Listings, more than 7,500 data points across 240 global Hellmann locations were submitted to 88 platforms, such as Google, Foursquare, Waze and other navigation systems.This ensured that all of this location information, including GPS data, opening hours, contact details, branding information and more, remains accurate and synchronised across all online directories. Additionally, Hellmann uses Uberall Engage to monitor and respond to online customer reviews and photos. The Uberall CoreX gives Hellmann control of their online presence while enhancing their brand for customers and employees.
The Results
One year after partnering with Uberall, Hellmann has seen more than a 5x increase on Google profile views, resulting in a 77% increase in clicks on directions. By responding to online reviews from both customers and employees, their average Google rating also increased to 4.1 stars. A star rating increase of just .1 can increase conversion rates by 25%.
