Overview
A+Glass is a premium automotive glazing and lighting company with more than 300 franchises across France. Founded in 1992, its locations are made up exclusively of professionals and experts in the field of automotive windshields and lighting. By teaming up with Uberall, the A+Glass Group is set up to manage all its individual location information from one source of truth, ensuring responses to customer queries are responded to quickly and its online reputation soars.
Client Uberall since November 2018
Uberall Products: Listings, Reviews
333 establishments managed
Profile completeness rate - 100%.
Average rating opinion 4.6/5
The Challenge
In 2018, the A+Glass digital team set out to boost the brand's online presence on Google My Business. However, with more than 300 locations to update, completing this manually would not only be too time-consuming to complete, it would also open the door to errors. For the brand, it was essential to maintain national consistency in its online data, particularly on map sites, but also to manage its online reputation on all the platforms and directories where hundreds of locations lived.
The Solution
To empower its franchisee owners to manage and maintain their online presence, the Uberall platform was added. This solution offered more freedom of choice — that is, owners could choose to take individual control of their online information or delegate this responsibility.
Adding to this, franchisees now had more options to communicate personalized messages such as "Plexiglas windows installation for cabs available," reaching more customers searching for such specific service.
With more presence on relevant online directories, the franchisees’ customers can instantly be taken to an A+ near them with Google Maps or other map navigation platforms. Online reviews were also tapped into — therefore offering more options to convert more customers and improve local SEO rankings.
The Results
A+Glass has seen an average rating of 4.6 on Google across all centers. The brand has gained the trust of many customers who did not know them thanks to the high number of opinions and their excellent ratings.
Response rate to reviews will reach 100% in 2020. While its local referencing has exploded: +94% profile views and +65% profile reviews (H1 2020 vs. H1 2019).
* S1 2020 vs S1 2019
