Survey: In-store experience still critical to shoppers

Three-quarters (74%) of respondents have an omni channel shopping preference that includes going to a local store at one point or another, according to “The New Face of Local”, a survey of over 1,000 U.S. consumers and analysis of the local online performance of nearly 80,000 business locations from Uberall and MomentFeed. Fewer than 18% of respondents prefer to research and buy products only online.

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