After the pandemic, 82% of consumers will still shop locally. But their expectations have changed.
After (or during) a very long and disruptive episode, it’s appropriate to ask: How can businesses thrive in this new world?
In this guide, we wanted to understand better how the pandemic affected the local customer journey. We reveal:
• a survey ran by other 4, 000 consumers in the US, UK, France and Germany;
• an analysis of nearly 80, 000 mid-market business locations in our own database;
• findings with the insights and recommendations of various marketing experts
