Uberall’s and MomentFeed’s report compiles survey responses from more than 1,000 U.S. consumers, and analyzes the local online performance of nearly 80,000 business locations. Consumers want a hybrid purchase strategy, such as buying online and picking up in a local store. Sometimes those items bought online are shipped to the local store for consumer pick-up. Uberall calls this strategy “the new face of local” -- also the name of the study.
