The ways consumers use their devices to search for what they want to know, go, do and buy are becoming smarter and more personalised.
Voice search is one of these methods that is rapidly gaining momentum, offering consumers a hands-free way to access local business information in their cars, but also to connect with your brand in a more natural, conversational way.
Voice search is one of the most talked about, but least understood topics brands are facing today. In a recent Uberall survey, the numbers tell us that more than 1 in 5 people are using voice search and 48% of voice search users have searched for local business information.
While voice search is still a relatively new way to stand out in local search, by getting your listings voice search ready now you’ll be one step ahead of your competitors.
Adding to that, you’ll also connect with prospective customers who are already using voice technology during key micro-moments.
More and more people are conducting voice searches, and it’s a trend that’s not showing any signs of slowing down. Consumers are using voice search while on the move to ask questions about operating hours, locations and where to find the nearest products or services they need.
So, the more locations your brand has, the more complex it becomes to manage your online business listings for voice search readiness and ensuring they’re free of errors, inconsistencies or missing information.
To thrive online, brands need to prime all their locations for voice search readiness to get found in local search and stay competitive.
Almost half of all business locations we analysed in our 2019 Voice Search Readiness Report had incorrect opening hours on at least some directories. Thankfully, this is a fast fix with the right location marketing solution.
Our Location Marketing Cloud is the easiest way to update and manage correct business information online. This is especially important during the holidays when opening hours change and this is precisely when consumers are counting on businesses to have accurate opening hours so that they can plan their store visits around their busy lives.
Contact us today to schedule a demo and learn how we can help you improve your voice search readiness.
2019 Voice Search Readiness Report
April 04, 2019
