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When consumers search for your products or services, you want to be at the top of the local search results page so you’ll reach them when they are near one of your brand’s locations. One of the easiest ways to do this is by keeping your location data consistent across the online platforms, directories and navigation services that your customers rely on to find you.
Local search engines like Google and Bing help consumers with answers that are as relevant to them as possible. For this reason, they regularly check company location information with entries from other directories and platforms such as Yelp, Yellow Pages, Facebook and many others.
Consistent and correct listings across platforms influence whether a business location shows up in the three top results on Google (the Local 3-Pack). This means that when your brand’s NAP information (name, address, phone) across the multiple platforms and directories is consistent, search engines perceive your business location as legitimate and place it higher in the search results.
Listings management not only helps you improve the online visibility for your locations, but also improves your customers’ brand experience.
When any of your brand’s locations have missing or incorrect entries on platforms, such as a variation on your business name, this may damage your local search ranking because Google may think it’s another company. In addition, if your customers show up to closed doors due to incorrect opening hours, this will both impact your sales and their experience.
This means more flexibility and efficiency. In a matter of seconds, you can adjust special holiday hours and operational information for hundreds of locations, ensuring your critical operation data remains consistent, correct and in your control.
"We are really pleased with the results of the Uberall solution: The Uberall platform has been instrumental in getting more KFC fans into our restaurants — with a return on is one-fold of our investment. We look forward to continuing to work with Uberall and continuing to grow."