The Most Important Restaurant Marketing Strategy Right Now
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It’s no surprise that most “near me” searches are food related. Hungry customers want to see whether their favourite food chains are closeby when their cravings are demanding their attention. Help more of your fans find their way to your doors and delivery drivers with an optimised online presence for all your restaurant locations.
Competition within the quick-service restaurant (QSR) industry is fierce. To stand out in a crowded marketplace, a strong online presence is crucial in order to compete and be found by customers on mobile.
National and global brands have hundreds (and sometimes thousands) of standalone restaurants, coffee and juice bars to manage across countless platforms.
The manual process of managing the digital footprint for each individual location: from fast responses to customer reviews and keeping offers fresh to updating location information across numerous platforms is increasingly difficult, time consuming and labour intensive.
With so many establishments to manage across platforms, directories and reviews sites, global branding tends to shine online, but falls to the wayside at the local level.
From scoping out reviews on the city’s best pizza to gathering your location details and closing hours, your hungry and thirsty customers don’t want any surprises along their information gathering and buying journey.
Missing annotations, inconsistent ratings and infrequent or lack of responses to reviews will stop your potential customers from looking any further and they’ll be on to the next batch of photos from your competitors interior and yummy dishes on Instagram.
Start by getting your local team to be more proactive with your existing customers and prospects. This can be as simple as posting relevant images across social channels or encouraging your customers to review your business and then reacting to reviews immediately, showing them that you appreciate their feedback.
You want to connect your individual restaurants with the prospective customers who are searching for your menu at the exact moment they are ready to dig in.
We have one of the industry’s most comprehensive global networks, ensuring you’re fully visible on the search engines, apps, platforms, maps and directories your customers are searching on.
Our network includes TripAdvisor, Google, Bing, Yelp, Google Maps, Facebook and Instagram — plus 125+ others.
If your review trends start showing comments from customers who came to your restaurants for eggs and pancakes at 11 a.m. only to find out breakfast hours were changed but not reflected on your Google My Business pages, chances are high they’ll lose trust in your brand.
Keeping your location data, breakfast, lunch, dinner and happy hour times isn’t something you can do once and forget about. They need to be constantly managed across multiple platforms and directories.
From one platform, you can adjust data and operating hours for hundreds of locations or have your local restaurant managers manage it from the local level. All from the same platform and single source of truth. We promise it’s that easy.
In our 2019 Voice Search Readiness Report, we analyzed 73,000 business locations to assess whether they are voice search ready. Travel, Tourism and Hospitality (which includes restaurants) came in as the second-most voice search ready industry. While this may sound impressive, the percentage that are optimised for voice is only 4.17%.
Business locations that are not listed accurately on Google, Bing and Yelp are not voice search ready as we know, but they are also not local search ready — meaning that they are less likely to rank for the number one spot on the local search engine rankings.
Standalone restaurants that want to boost their visibility online when consumers are conducting 'near me' search queries must get voice ready or they will lose a large proportion of potential customers to their competitors.
Manage your online presence from head office, while giving your local managers and team leads the power to engage with their customers in real-time on review platforms or show off your drool-worthy cinnamon buns and picture-perfect flat whites on Instagram from the individual locations they manage.
From one easy-to-use, centralised platform your local store managers can respond to reviews in seconds, upload images from an event or fire off a promotion on Facebook — all in real-time. You decide how many employees have access to individual features at the local level: from setting editing and approval rights, to responding to customer reviews.
Contact us today to unleash the power of location marketing on your online presence.
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