As one of the largest suppliers of stairlifts in Germany, it’s important thyssenkrupp stays ahead of what is a highly competitive market. However, with a monthly keyword price tag in the thousands, the competition for online marketing activity proved a challenge for the thyssenkrupp Home Solutions team, who are responsible for stairlift sales via representatives across Germany.
thyssenkrupp Home Solutions partnered with Uberall to find a way to impact its organic SEO strategy. Using Uberall Listings to create optimised data profiles for each of their sales representatives and publishing this data across a network of over 50 platforms, including Google and Facebook, thyssenkrupp can now reach consumers looking to buy within their local area, wherever they are looking. With location data now attached to their key regional areas across 1,300 listings, search engines can present thyssenkrupp in the top results of those all important keyword searches. On top of that, consumers can now arrange an appointment via a link directly from the business listing, improving the conversion opportunity and all round customer experience.
What our customer says
“With keyword competition so high, we set out to have a greater impact on local organic search; increasing
our online visibility, and ultimately our sales, when consumers use ‘near me’ search to look for stairlifts in
the area. Since partnering with Uberall we are happy to say we have achieved that with monthly website
clicks increasing considerably over the last year.”
Ivanie Ngo, Online Marketing Manager THYSSENKRUPP