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Nick Dunning Associates’ seamless implementation leads to stronger online presence

The Challenge

Property services provider, Nick Dunning Associates, was struggling to effectively manage the online presence of its 27 real estate branches across the UK. Currently trading as Townends and Stirling Ackroyd, and with further acquisition plans ahead, the Nick Dunning team needed a scalable solution that would drive accurate and consistent online data across its brand portfolio, without the investment of a dedicated resource. Having previously worked with a location marketing solution at Countrywide, Warren Wilson, Digital Marketing Manager, knew exactly what he needed.

The Solution

After thoroughly researching the market and upon receiving a recommendation, Warren chose Uberall over the previous solution. The Nick Dunning team was assigned a customer operations contact, and three weeks before the contract started, the implementation process was underway. Before and after synchronising the collected data across 54 intelligent platforms, Uberall undertook quality control checks to match the correct profiles of each location and ensure optimum data accuracy. With Uberall’s guidance, Warren was able to successfully create a Facebook location structure and connect each location in Google My Business. Training at each stage of the implementation process was put in place to ensure the process would be completed quickly and easily. Once the implementation was complete, Warren could keep track of all the listings through the dashboard, including profile completeness and sync updates, as well as Google and Facebook traffic, saving a huge amount of time and resource investment. In addition to listings management, Nick Dunning Associates was keen to get in place a solution to manage its online reviews. Warren explains, “Within real estate, 40% of new business comes via recommendation, so it’s vital online reviews are actively managed. We now have one platform that pulls together all online customer reviews in one place, and we can respond directly. Uberall does everything I need it to do!”

The Results

Describing the implementation process as “seamless and easy”, Warren was delighted to have all of Nick Dunning Associates’ branches synchronised across major directories, including Google My Business and Facebook, within just a few weeks. “The whole implementation process was seamless, and our Customer Operations Manager, AJ, was phenomenal. If we had any concerns, she would handle them straight away,” says Warren. “The application training throughout has been great, and has left us feeling confident in the day-to-day operation.” After just several weeks using the platform, the highlight for Warren has been the analytics functionality.

What our customer says

“Uberall does everything you need it to do, all from one platform. And it’s so easy to use. I would highly recommend Uberall to anyone looking to effectively manage their online presence. Thanks to the team, the implementation process was a great success.”
Warren Wilson, Digital Marketing Manager NICK DUNNING

Posted by Uberall

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