KFC yields 37:1 ROI by improving data consistency and online visibility

The Challenge

Competition within the quick service restaurant industry in the UK is fierce, and KFC knew it needed to strengthen its online visibility in order to compete. With 920 locations across the UK and Ireland, it was a challenge to keep information for each establishment accurate and up-to-date. Knowing inaccurate data was costing them money, the fast food chain set out to implement a solution that would help them manage their listings, quickly and easily.

The Solution

Working with Uberall to manage its listings, KFC was able to get to work on its online visibility, addressing issues such as incorrect opening hours and incomplete addresses, as well as increasing exposure on even more directories. The number of listings for their 920 locations grew to almost 50,000 by partnering with Uberall, dramatically increasing its online presence. With each location listing easily accessible from one platform and automatically updated across all of its listings, KFC was able to manage and update information more efficiently than ever before.

The Results

Due to greater accuracy of data across its location listings, KFC saw a dramatic improvement in online visibility, which led to a 60% increase in clicks on directions across its listings - this is 42% greater than the expected organic growth without Uberall. Overall, Uberall Listings has enabled more consumers to find their local KFC when they need it most, resulting in an additional 16% increase in revenue in local search, and a 37:1 return on investment (YoY 04.2016 - 03.2017 vs. 04.2017 - 03.2018).

What our customer says

“We’re really pleased with the results of our Uberall solution. It’s done a great job in terms of helping more of our fans find their way to our restaurants, with a proven return 37 times our investment. We’re looking forward to our continued working relationship, and hopefully seeing those numbers continue to grow.”
Matt Richards, Performance Marketing Manager KFC UK & Ireland

Posted by Uberall

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