Think Global, Optimize Local
When your clients’ prospective customers want to go to one of their locations, buy their products or make an appointment for one of their services, they want it then and now. And they will be drawn to those brands that deliver the information they are seeking as seamlessly as possible on the device they are searching on.
If your clients are looking to reach more users on more devices, a local SEO strategy can help drive online and offline traffic to all their locations. Local SEO is key to capturing the attention of customers in your clients’ area. More and more, local search platforms such as Google are integrating location-based data into their search results. This means that when someone searches for services or products and is within a reasonable distance of your clients’ brands, they should be able to find their business with ease.