REPORT

Reputation Management Revolution: A Global Benchmark Report


People also use online reviews to decide which store to visit - 95% of them in fact.

Better reputation management means better online engagement, more in-store visits and increased revenue — which potentially means massive growth for small and large brands.

We analysed the GMB reviews of SMB, enterprise and global brands to pinpoint the exact review factors that increased conversions and foot traffic.


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Certain review factors can double conversion rates
In-store visits can increase by 25% when a location improves its review star rating by just .1
Locations that reply to customer reviews achieve much higher conversion rates than those that don’t

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