Over the past 25 years, Google has continually revolutionized the way we search for information.
Now, with the integration of generative AI, Google Search elevates user experience even further, having unveiled its vision for local search at their annual I/O conference.
At Uberall, we have several insights into the future of search, particularly for multi-location brands. Explore five key observations on AI and search, their impact on brands, and how marketers can prepare for these changes.
