The Blueprint for Creating a Successful Global Local Brand |
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Around 53 percent of all Google searches are 'near me' searches.
This means that every second search asks for places and things "nearby". Including: parks and parking lots, supermarkets, sport retailers, banks, iPhone chargers and — you guessed it — your company! We’ll tell you how to connect with your (new) customers quickly with a seamless brand experience during their 'Near Me' customer journey.
'Near Me' searches are the way your customers look for what they need in the moment they need it. We expect to see one trillion local searches for 2020 on Google alone. So if your business has multiple locations, there is a tremendous potential for you to reach new customers. Why? Because 75 percent of these local searches lead to a shop visit within 24 hours.
Bring your brand to the top of the page every time, leading them seamlessly to your location with a 'Near Me' customer journey they won’t forget.
When consumers have a need, they want a solution now — and price is rarely an issue. Online, they search for a product or service “nearby” and it launches a cycle: they receive suggestions, decide on a brand and set off or call. And when everything runs smoothly, they talk about their positive experiences and come back.
Give your customers a reason to choose you at every stage of this journey. It all starts with creating a strong brand experience that turns customers into real fans and brand ambassadors.
Companies with a 'Near Me' strategy are seeing outstanding ROIs, a boom in brand awareness and more happy customers. Ask yourself:
What are your goals? More sales, completely satisfied customers or a decisive competitive advantage? With the 'Near Me' Brand Experience you can achieve all of this; and in this white paper take a deep dive about how your company will grow in the Age of 'Near Me'.
"For me, real success can be seen in the feeling a brand conveys to people. 20,000 locations (for BP and Wild Bean Cafe), managed via more than 40 platforms — that's 800,000 brand touchpoints. Only those who are genuinely interested in what happens at each touchpoint can build a strong brand. And if there are 800,000 touchpoints, there has to be a way to take care of everyone: You need the best technology on the market to manage so many locations in real time."
Andy DugganGlobal Digital Marketing, BP
