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Local search engine optimisation (Local SEO) is one of the most powerful methods you can use to reach consumers during key micro-moments. That is, ensuring you’re showing up exactly when they turn to their device seeking your brand’s nearest location or when they are ready to buy your products or services.
National and global brands have hundreds (often thousands and tens of thousands) of locations to manage across dozens of platforms. To stand out in a crowded marketplace, a strong local online presence is crucial to compete and be found by customers on mobile.
With so many locations to manage across platforms, directories and reviews sites, local search engine marketing strategies tend to give way to marketing on the national and global level, leaving your prospective customers in the dark about the locations nearest to them.
When your customers want to go to one of your locations, buy your products or make an appointment for one of your services, they want it near them now. When they are looking to decide on a business, they will be drawn to those brands that deliver the information they are seeking as seamlessly as possible on the device they are searching on.
If you’re looking to reach more users on more devices, a local search engine marketing strategy can help you drive online and offline traffic to all your brand’s locations. Local SEO is key to capturing the attention of customers in your area. More and more, local search platforms such as Google are integrating location-based data into their search results.
This means that when someone searches for services or products and is within a reasonable distance of your brands, they should be able to find your business with ease.
Manually updating and all your business listings quickly becomes an impossible task when brands try to do it themselves. With so many locations to manage across platforms, directories and reviews sites, global branding tends to shine online, but doesn’t meet customers at crucial micro-moments at the local level.
The Uberall platform offers one of the easiest solutions to help you build up your local online visibility through listings and citations on the platforms, apps and directories where you’re customers are searching.
From one easy-to-use, centralised platform your teams can easily connect with your current and prospective customers with the answers they are looking for.