Think Global: Optimise Local
When your customers want to go to one of your locations, buy your products or make an appointment for one of your services, they want it near them now. They'll be drawn to those brands that deliver the information they are seeking as seamlessly as possible on the device they are searching on.
If you’re looking to reach more users on more devices, a local SEO strategy can help you drive online and offline traffic to all your brand’s locations. Local SEO is key to capturing the attention of customers in your area. More and more, local search platforms such as Google are integrating location-based data into their search results.
This means that when someone searches for services or products and is within a reasonable distance of your brands, they should be able to find your business with ease.