Digital Location Marketing.
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All you need to know about Digital Location Management and how companies benefit from using it properly

4 Strategies to Stand Out after Google Cut Right Side Ads
April 22, 2016
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It’s been two months since Google removed paid ads from its SERP’s right side. While many businesses are still adjusting to what this means for their PPC strategy, we want to discuss what this means for local search.

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Uberall Store Finder & Local Pages: branch location search, as it should be
April 11, 2016
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A good website masters the art of directing visitors to the most important information. For local businesses, chains and franchises, that means directing users to their nearest branch location. A store locator in the company’s website is a great practice so customers can identify which shops are near to them.

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NoFollow Links for Local SEO - a Blessing in Disguise
April 8, 2016
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We often get asked by our clients about nofollow links - an important but often confusing topic. What is the difference between nofollow and dofollow links and why does this matter? How can you make sure you are taking advantage of a citation while using the right type of link to optimize your online presence? We have the answers.

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Feature Update - Company Presence Check
March 23, 2016
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We are excited to showcase some of the improvements we’ve made to our feature: the Company Presence Check. This is a key feature for our resellers who are offering our product as a white label to their customers. To demonstrate value to their customers, who are usually local SME’s, resellers can use this presence check as a great selling and support tool.

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Automatic Synchronization - uberall now has access to Google My Business API
March 18, 2016
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“Near me” local searches continue to grow and Google, as the leader in this industry, has adapted to this user behaviour. An example of this strategy is the evolution of Google’s own business directory, Google My Business. Now the search engine has opened its API for this service, making it possible for companies to update their business profiles in real-time.

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Top 5 Answers to the Offline Attribution Question
March 9, 2016
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The golden marketing question: how effective are your ad campaigns? With a large majority of sales being made in-store, simply tracking your online conversion rates is not enough to track the effectiveness of your ad campaigns. Business owners and marketing managers increasingly need to understand if their efforts are translating into store visits.

Up until recently, it was difficult for brick and mortar retailers to really know if their campaigns were driving people to their locations. Local businesses needed to rely on traditional methods, such as offering a coupon or code, and offering an incentive for customers to redeem this coupon for a discount. Alternatively, companies would have to wait until credit card payments could be analysed, an expensive process that could take a long time - time that would delay management’s decisions regarding a campaign. Yet over 90% of sales are being made in-store, so understanding offline attribution is a must. 

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5 Digital Trends in Retail - What is Next?
March 4, 2016
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Never-ending buzzwords: in the digital world of brick and mortar retailers, the proclaimed strategies are said to be miracle weapons in the battle for customers. What is actually behind concepts such as Geolocation and Indoor Navigation and when are they relevant?

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uberall attends EuroCIS 2016 in Dusseldorf
February 16, 2016
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Our team is excited to attend next week’s EuroCIS, a “must-go” event for the retail industry, in Dusseldorf from February 23 - 25, 2016. The trade fair, which focuses on innovative technology solutions for the retail space, is the perfect environment to showcase uberall’s Online Presence Management solution - a valuable tool that helps attract online customers to retail locations. We’re looking forward to display a variety of established and new product features!

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Customer Reviews as Purchasing Factors - the Chance of Increased Revenue through Reputation Management
February 8, 2016
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What used to be done through mouth-to-mouth promotion by friends and colleagues, nowadays is accomplished through online customer reviews. The visualization of rankings through stars or points allows for a simple quality assessment of a product or service. Rating portals are booming: they help to organize the clutter of online offers and depending on their trustworthiness come close to the credibility of a quality seal or test report. That’s why companies and retailers need to invest in great reputation management. Or in other words, great traditional customer service with a modern twist: visibility on every channel.

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Initiate customer dialogue with the Reputation Management Hub by uberall.com
January 18, 2016
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Today, 80% of consumers are using search engines, online directories, apps, map services and GPS devices on a daily basis to find products and services in their local area. Local businesses lacking presence in any of these channels are at a competitive disadvantage when it comes to customer acquisition. The software by uberall.com allows businesses and traders to increase their online visibility by creating a separate, optimised company profile in all of the above channels for each branch and each location.

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