Digital Location Marketing.
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All you need to know about Digital Location Management and how companies benefit from using it properly

5 Digital Trends in Retail - What is Next?
March 4, 2016
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Never-ending buzzwords: in the digital world of brick and mortar retailers, the proclaimed strategies are said to be miracle weapons in the battle for customers. What is actually behind concepts such as Geolocation and Indoor Navigation and when are they relevant?

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uberall attends EuroCIS 2016 in Dusseldorf
February 16, 2016
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Our team is excited to attend next week’s EuroCIS, a “must-go” event for the retail industry, in Dusseldorf from February 23 - 25, 2016. The trade fair, which focuses on innovative technology solutions for the retail space, is the perfect environment to showcase uberall’s Online Presence Management solution - a valuable tool that helps attract online customers to retail locations. We’re looking forward to display a variety of established and new product features!

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Customer Reviews as Purchasing Factors - the Chance of Increased Revenue through Reputation Management
February 8, 2016
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What used to be done through mouth-to-mouth promotion by friends and colleagues, nowadays is accomplished through online customer reviews. The visualization of rankings through stars or points allows for a simple quality assessment of a product or service. Rating portals are booming: they help to organize the clutter of online offers and depending on their trustworthiness come close to the credibility of a quality seal or test report. That’s why companies and retailers need to invest in great reputation management. Or in other words, great traditional customer service with a modern twist: visibility on every channel.

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Initiate customer dialogue with the Reputation Management Hub by uberall.com
January 18, 2016
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Today, 80% of consumers are using search engines, online directories, apps, map services and GPS devices on a daily basis to find products and services in their local area. Local businesses lacking presence in any of these channels are at a competitive disadvantage when it comes to customer acquisition. The software by uberall.com allows businesses and traders to increase their online visibility by creating a separate, optimised company profile in all of the above channels for each branch and each location.

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Snack Pack now – Google’s wake-up call to all retailers and service providers
January 18, 2016
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Google has recently modified its “Local Pack”. The search engine juggernaut now only displays three search results in the “Local Pack”, instead of the previous seven. In addition, users do not longer see all information about the business or branch. What implications does this have for the online findability of stationary retailers and service providers?

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Company data is subject to constant manipulation in online portals – how can this be prevented?
January 18, 2016
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The exchange of information on online portals and directories is best pictured as a game of “Chinese whispers”. Online portals and business directories such as the Yellow Pages, and rating portals such as Yelp or Foursquare, are closely connected on the Internet. If the wrong data is entered, the error spreads easily, even if the company does not actively publish its information on those pages.

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Update of the local search: the effects of iOS 9 on businesses
January 18, 2016
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Only one week after the release of iOS 9 on 16 September, the new iPhone operating system can already be found on more than 50 per cent of all devices. Never before have so many people updated within such a short period of time. Apple customers appear to appreciate the company’s focus on stability and battery life. Naturally, iOS 9 also comes with a number of new and exciting features. Some of them will have long-term consequences for local searches.

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Well-known name = high ranking? 5 local SEO key points for multi-branch businesses
January 18, 2016
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In many areas, branch businesses and major franchise chains function as pioneers and visionaries. Something that companies with a large number of branches frequently fail to achieve, however, is local search engine optimisation, or ‘local SEO’. As a result, Granny’s Café on the corner end ups outranking well-known names such as Balzac Coffee in local search results.

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