Digital Location Marketing.
Know how.

All you need to know about Digital Location Management and how companies benefit from using it properly

Feature Update - Company Presence Check
March 23, 2016
image

We are excited to showcase some of the improvements we’ve made to our feature: the Company Presence Check. This is a key feature for our resellers who are offering our product as a white label to their customers. To demonstrate value to their customers, who are usually local SME’s, resellers can use this presence check as a great selling and support tool.

...read more
Tags:
Automatic Synchronization - uberall now has access to Google My Business API
March 18, 2016
image

“Near me” local searches continue to grow and Google, as the leader in this industry, has adapted to this user behaviour. An example of this strategy is the evolution of Google’s own business directory, Google My Business. Now the search engine has opened its API for this service, making it possible for companies to update their business profiles in real-time.

...read more
Tags:
Top 5 Answers to the Offline Attribution Question
March 9, 2016
image
The golden marketing question: how effective are your ad campaigns? With a large majority of sales being made in-store, simply tracking your online conversion rates is not enough to track the effectiveness of your ad campaigns. Business owners and marketing managers increasingly need to understand if their efforts are translating into store visits.

Up until recently, it was difficult for brick and mortar retailers to really know if their campaigns were driving people to their locations. Local businesses needed to rely on traditional methods, such as offering a coupon or code, and offering an incentive for customers to redeem this coupon for a discount. Alternatively, companies would have to wait until credit card payments could be analysed, an expensive process that could take a long time - time that would delay management’s decisions regarding a campaign. Yet over 90% of sales are being made in-store, so understanding offline attribution is a must. 

...read more
Tags:
5 Digital Trends in Retail - What is Next?
March 4, 2016
image
Never-ending buzzwords: in the digital world of brick and mortar retailers, the proclaimed strategies are said to be miracle weapons in the battle for customers. What is actually behind concepts such as Geolocation and Indoor Navigation and when are they relevant?

...read more
Tags:
uberall attends EuroCIS 2016 in Dusseldorf
February 16, 2016
image

Our team is excited to attend next week’s EuroCIS, a “must-go” event for the retail industry, in Dusseldorf from February 23 - 25, 2016. The trade fair, which focuses on innovative technology solutions for the retail space, is the perfect environment to showcase uberall’s Online Presence Management solution - a valuable tool that helps attract online customers to retail locations. We’re looking forward to display a variety of established and new product features!

...read more
Tags:
Customer Reviews as Purchasing Factors - the Chance of Increased Revenue through Reputation Management
February 8, 2016
image

What used to be done through mouth-to-mouth promotion by friends and colleagues, nowadays is accomplished through online customer reviews. The visualization of rankings through stars or points allows for a simple quality assessment of a product or service. Rating portals are booming: they help to organize the clutter of online offers and depending on their trustworthiness come close to the credibility of a quality seal or test report. That’s why companies and retailers need to invest in great reputation management. Or in other words, great traditional customer service with a modern twist: visibility on every channel.

...read more
Tags:
Initiate customer dialogue with the Reputation Management Hub by uberall.com
January 18, 2016
image
Today, 80% of consumers are using search engines, online directories, apps, map services and GPS devices on a daily basis to find products and services in their local area. Local businesses lacking presence in any of these channels are at a competitive disadvantage when it comes to customer acquisition. The software by uberall.com allows businesses and traders to increase their online visibility by creating a separate, optimised company profile in all of the above channels for each branch and each location.

...read more
Tags:
Snack Pack now – Google’s wake-up call to all retailers and service providers
January 18, 2016
image

Google has recently modified its “Local Pack”. The search engine juggernaut now only displays three search results in the “Local Pack”, instead of the previous seven. In addition, users do not longer see all information about the business or branch. What implications does this have for the online findability of stationary retailers and service providers?

...read more
Tags:
Company data is subject to constant manipulation in online portals – how can this be prevented?
January 18, 2016
image

The exchange of information on online portals and directories is best pictured as a game of “Chinese whispers”. Online portals and business directories such as the Yellow Pages, and rating portals such as Yelp or Foursquare, are closely connected on the Internet. If the wrong data is entered, the error spreads easily, even if the company does not actively publish its information on those pages.

...read more
Tags:
Update of the local search: the effects of iOS 9 on businesses
January 18, 2016
image

Only one week after the release of iOS 9 on 16 September, the new iPhone operating system can already be found on more than 50 per cent of all devices. Never before have so many people updated within such a short period of time. Apple customers appear to appreciate the company’s focus on stability and battery life. Naturally, iOS 9 also comes with a number of new and exciting features. Some of them will have long-term consequences for local searches.

...read more
Tags: