Digital Location Marketing.
Know how.

All you need to know about Digital Location Management and how companies benefit from using it properly

Local Citations: Good references for your company’s business profile
August 22, 2016
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If you want Google to trust you, you need some good references. Curated, consistent citations give you the references you need to earn that trust.

We all know Google provides instant search results - you don’t have to type in all relevant keywords for the engine to offer appropriate results, but just one or two keywords for Google to offer potential, completed results. Google therefore ‘crawls’ the web constantly for new, interesting and relevant content.

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From the valley to the village: Pure business at dmexco 2016
August 4, 2016
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Europe’s leading Digital Marketing conference is once again here. dmexco (Digital Marketing Exposition and Conference) takes place in one of the up and coming digital heavyweights of the European startup scene, Cologne, on September 14-15.

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Before and after uberall: Revolutionising sales through online presence management
July 21, 2016
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uberall gives businesses the power to take control of their online presence. It makes their listings uniform across all platforms - which makes it easier for customers to find a branch, which means one thing: More sales. Just check out some of our client case studies from Netto, toom Baumarkt and Motel One.
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Virtual reality and the opportunities for local marketing
July 7, 2016
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Every techie’s calling it the next big thing. And why shouldn’t they? Virtual Reality’s total immersion offers incredible opportunities to communicate with customers. While online traders should be especially happy, local traders and the retail world can also gain from this brave new reality.

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Speak up! The triumph of Voice Search
July 5, 2016
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First search went mobile, then it went local - and with more and more users leaving their keyboards in favour of Voice Search assistants, we can safely say Voice Search is the next big thing. This change has enormous consequences, especially for marketing professionals and local businesses; With individual keywords set to be replaced by search based on full sentences, Voice Search will likely change SEO in fundamental ways.

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5 Building Blocks of Local Search
June 15, 2016
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Whether you are a single location store or a large company with thousands of branches, these 5 practices are key to getting noticed by customers searching for products or services near them.

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The accelerating growth of “near me” searches
June 8, 2016
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Local advantage through proximity: local search has experienced significant growth in recent years. As Google’s latest figures show, the “near me” trend continues to gain momentum.

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Facts and Figures: Awareness and Use of Location-based Services
May 30, 2016
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Do you know what location-based services are? Do you use such services and if so, which? These and other questions were posed to customers at the end of 2013, 2014 and again last year, allowing for the first series of time comparisons on this topic.

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Facebook Locations API - Manage Your Locations in Real-Time with uberall
May 25, 2016
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Facebook is the most widely used social network in the world. For a long time, it has not only been interesting for individuals, but also important for companies as a contact point with potential customers. With Facebook Locations, the social network now highlights its focus on local search.

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Google Store Visit Conversions: from ad clicks to in-store purchases
May 23, 2016
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Over nine out of ten purchases are still taking place in brick and mortar stores. But how exactly does an interested consumer become a customer? Online ads are becoming increasingly important to measure this conversion. Google’s Store Visit Conversions in AdWords aims to measure the actual impact of online ads on buying behavior - and this tool is increasingly precise.

Online ads are a modern, convenient and relatively cheap way of advertising. Many retailers and service providers, however, question the effect that these ads actually have to attract customers to their locations. What is the probability that a clicked ad will attract a customer into a store? And which keywords have the best chance of success? Measuring this online-to-offline conversion is still a very tricky matter and is being addressed by various providers. In fact, successfully closing the gap between digital and local seems to be the holy grail of the industry.

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