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Voice Search

NEW STUDY: SMB Marketers Believe Amazon’s Alexa Marketing Potential; Are Cautiously Waiting for Voice Technology to Hit Its Stride

Uberall has just released a compelling new study that explores how small- and medium-sized business (SMB) marketers are looking at and using emerging interactive voice technology. The study found that SMB marketers, overall, are optimistic about voice marketing—expecting and seemingly preparing for the technology to take off—but they are still waiting for a clear ROI to emerge before they invest deeply.

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Industry Experts Weigh in on Voice Search Optimization

Voice search is becoming a more important element of how mobile users find things, whether it’s information, food, or local services. Voice-activated AI tools like Siri, Cortana, Amazon Echo and Google Home are becoming more popular, and in addition to turning on the lights or getting the weather, people are also using them to find local businesses. All signs indicate that voice search today is where mobile search was just a few years ago—on the verge of massive adoption.

We asked some leading business owners and search experts, including Uberall’s Co-Founder Josha Benner, for tips on how local businesses can best optimize themselves for the age of voice search.

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3 Ways to Optimize Your Business Locations for Voice Search

Many businesses are asking the same question right now: Does the introduction of voice search technology change the way I should advertise online? To help your business succeed, we’ve compiled the most advantageous changes you can make to your online presence to ensure your store, gas station, restaurant, or boutique shop locations stand out from their competitors.

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Speak up! The triumph of Voice Search
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First search went mobile, then it went local - and with more and more users leaving their keyboards in favour of Voice Search assistants, we can safely say Voice Search is the next big thing. This change has enormous consequences, especially for marketing professionals and local businesses; With individual keywords set to be replaced by search base...

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