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Uberall Study

Uberall Study: "Near Me" Search Over The Holiday Shopping Season

By Florian Hubner, Founder & Co-CEO of Uberall

With the holiday shopping season now in its final stretch, there is no better time to examine the season’s trends as a whole. Front-and-center this year was "near me" search, which played a huge part in the customer journey this holiday season.

To get a better understanding of the "near me" preferences and behavior among holiday shoppers, we at Uberall recently surveyed more than 1,000 smartphone users across the US and UK.

Here’s a closer look at our findings.

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