Digital Location Marketing know how for the tag:

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Uberall ensures prime Google My Business experience through latest API update

Uberall and Google are constantly finding ways to improve the online presence of local businesses, from independent SMBs to global multi-location enterprises. With the latest update to the Google My Business API, the pioneering partnership ensures maximum visibility, information quality and easy workflows – all directly from the Location Marketing Cloud.

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Customized performance reporting from your NEW Uberall Dashboard

Our new Location Marketing Cloud dashboard shows you everything you need to know about your business locations’ online visibility - at a single glance. You’ll still see the overall status display for your listings, but we’ve enhanced the performance metrics you receive directly from Google My Business and Facebook. You can easily filter and export this data, create custom reports and gather additional insights based on user interactions with your listings.

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Time-consuming marketing campaigns? Save time with Uberall and efficient labels for your locations

Targeting the right customers is vital for all effective marketing campaigns. You invest a lot of time in planning your promotions, but less than half of consumers feel they are properly addressed by ads and information online. But now with Labels, Uberall helps you target your customers better, and run more targeted communications on Facebook, Google and other platforms. Saving you time, and bringing more customers to your stores.

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Facebook Is Competing with Google for the Growing “Near me” Mobile Shopper Market: Here’s What That Means for Marketing Your Business

Smart phones have changed the way businesses lure foot traffic into their stores. Consumers increasingly turn to their phones to determine where locally to eat out, shop, or request professional services. This mobile surge has resulted in the “near me” search phenomenon. To be found by consumers, businesses must fine-tune their Location Marketing to be two steps ahead in the modern, mobile-dependent economy.

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ONLINE RESEARCH ‧ OFFLINE PURCHASE - The new customer journey
Blog main image - ROPO

You may think people who seek products online also make their purchases online, but nothing could be further from the truth. 80% of consumers make online searches for businesses in their local area with online reviews having a significant impact on purchase decisions for 58%. At Uberall, we want to use our Location Marketing Cloud to ensure that co...

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How to use online reviews to save your business money
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Online Reputation Management. You might be forgiven for thinking it means sitting around on social media, making sure any negative reviews or comments are properly dealt with. But Online Reputation Management (ORM) is so much more than this - as Uberall MD and Co-Founder Florian Huebner wrote in Street Fight Magazine earlier this month, ORM can be ...

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