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The Essential Digital Marketing Strategy for Brick and Mortar Retail
The Essential Digital Marketing Strategy for Brick and Mortar Retail

The Internet may seem like the enemy to brick-and-mortar locations trying to make a buck against E-commerce giants like Amazon, but there are also massive opportunities for retailers who are willing to go digital and establish an online presence on map services, search engines, and other platforms where consumers are searching locally to connect with them directly. This ability to connect the right business with the right consumer is what makes location marketing the single biggest opportunity for retail brands trying to connect with good fit consumers who have buying intent.

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Black Friday: 5 Ways Location Marketing Can Help Your Business Make Better Sales

Black Friday is imminent. Eager consumers across the country are already planning which stores to visit, and where locally to start their holiday shopping. Participating businesses will work hard all week to maximize their promotions and train holiday staff for what will be the single greatest sales’ event of the whole year.

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ONLINE RESEARCH ‧ OFFLINE PURCHASE - The new customer journey
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You may think people who seek products online also make their purchases online, but nothing could be further from the truth. 80% of consumers make online searches for businesses in their local area with online reviews having a significant impact on purchase decisions for 58%. At Uberall, we want to use our Location Marketing Cloud to ensure that co...

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NEW from Uberall and Yelp: Getting local business global coverage through the Location Marketing Cloud
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We have a big announcement to make today. We recently brought you comparative Google My Business and Facebook Location insights, and released our Engage module - the best tool around for local business reputation management. And today, we’re excited to bring you another slice of big digital location marketing news....

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