Digital Location Marketing. Know how.

All you need to know about Digital Location Marketing and how companies benefit from using it properly.

Automatic Synchronization - uberall now has access to Google My Business API
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“Near me” local searches continue to grow and Google, as the leader in this industry, has adapted to this user behaviour. An example of this strategy is the evolution of Google’s own business directory, Google My Business. Now the search engine has opened its API for this service, making it possible for companies to update their business profiles i...

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Top 5 Answers to the Offline Attribution Question
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The golden marketing question: how effective are your ad campaigns? With a large majority of sales being made in-store, simply tracking your online conversion rates is not enough to track the effectiveness of your ad campaigns. Business owners and marketing managers increasingly need to understand if their efforts are translating into store visits....

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Uberall attends EuroCIS 2016 in Dusseldorf
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Our team is excited to attend next week’s EuroCIS, a “must-go” event for the retail industry, in Dusseldorf from February 23 - 25, 2016. The trade fair, which focuses on innovative technology solutions for the retail space, is the perfect environment to showcase Uberall’s Online Presence Management solution - a valuable tool that helps attract onli...

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Customer Reviews as Purchasing Factors - the Chance of Increased Revenue through Reputation Management
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What used to be done through mouth-to-mouth promotion by friends and colleagues, nowadays is accomplished through online customer reviews. The visualization of rankings through stars or points allows for a simple quality assessment of a product or service. Rating portals are booming: they help to organize the clutter of online offers and depending ...

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Initiate customer dialogue with the Reputation Management Hub by uberall.com
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Today, 80% of consumers are using search engines, online directories, apps, map services and GPS devices on a daily basis to find products and services in their local area. Local businesses lacking presence in any of these channels are at a competitive disadvantage when it comes to customer acquisition. The software by Uberall.com allows businesses...

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Snack Pack now – Google’s wake-up call to all retailers and service providers
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Google has recently modified its “Local Pack”. The search engine juggernaut now only displays three search results in the “Local Pack”, instead of the previous seven. In addition, users do not longer see all information about the business or branch. What implications does this have for the online findability of stationary retailers and service prov...

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Company data is subject to constant manipulation in online portals – how can this be prevented?
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The exchange of information on online portals and directories is best pictured as a game of “Chinese whispers”. Online portals and business directories such as the Yellow Pages, and rating portals such as Yelp or Foursquare, are closely connected on the Internet. If the wrong data is entered, the error spreads easily, even if the company does not a...

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