Digital Location Marketing. Know how.

All you need to know about Digital Location Marketing and how companies benefit from using it properly.





Google Store Visit Conversions: from ad clicks to in-store purchases
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Over nine out of ten purchases are still taking place in brick and mortar stores. But how exactly does an interested consumer become a customer? Online ads are becoming increasingly important to measure this conversion. Google’s Store Visit Conversions in AdWords aims to measure the actual impact of online ads on buying behavior - and this tool is ...

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Google My Business API Update - Leverage new capabilities through Uberall
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Last week, Google launched a major update of the Google My Business API. The Google My Business API in version 3.0 offers new features to easily manage your business location information. As one of the first partners worldwide, Uberall integrated the <a href="https://Uberall.com/de/blog/automatische-synchronisation-Uberall-erh%C3%A4lt-zugang-zur-go...

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How Facebook connects ads with in-store purchases
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Online advertising is a huge growing market. The question of how exactly digital displays impact purchasing behaviour, however, is still often a mystery. Facebook now aims to fill this knowledge gap with its marketing platform, Atlas. The “Offline Actions” tool is intended to track consumer behaviour;  from consumers’ view of advertising to their p...

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