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Digital life is more mobile and local than ever: More than 50% of total global web usage happens on mobile devices, whilst almost 50% of all Google searches have a local context.
This means that consumer behaviour is changing. In the local context, it’s shaped by the ROPO effect (research online, purchase offline).
Consumers provide offline trade for local businesses by researching products and deciding where to buy online. That’s why it’s vital for business locations to be visible at exactly the right moment of the online-to-offline customer journey. And not only in Google.
Through its Facebook Locations infrastructure, Facebook enables companies with chain stores to create and maintain the optimum local presence through location marketing for every location. Our guide shows you how.
The technology behind Facebook Locations has played a transformative role in transforming the social platform into a powerful digital location marketing channel. That’s why uberall has integrated the technology with its pioneering cloud solution for location marketing.
Companies benefit greatly from this combination, reaping comprehensive benefits of a scalable social media presence on the basis of structured data:
The uberall Cloud offers centralized data management for all locations:
The uberall Guide is designed to assist multi-location businesses with the creation and subsequent management of an optimum Facebook presence for all their locations. It illustrates:
uberall clients will be guided through the creation and management process by our support team. They will also receive a more detailed customer version of the guide which enables them to fully explore the possibilities of Facebook management with the Location Marketing Cloud.
Optimize your business presence on Facebook and benefit from the power of customized Facebook Locations. Download the uberall Guide to Facebook now!
If you have any questions about uberall or the ideal Facebook presence for your business, get in touch with us at +1-628-202-6700 or +44-20-3769 3000 or firstname.lastname@example.org.
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