Digital Location Marketing know how for the tag:

Mobile Search


The World is Our Storefront

In Part 1 of this series, The New Mental Gymnastics of Mobile Retailing, we introduced the idea that treating or saying that mobile is the start of every consumer journey is a disservice to the true awe and power of mobile, especially in a world where the traditional lines and frameworks we have used to understand consumer behavior are blurring. Today we look deeper into just how quickly technology could blur these lines ever further. 

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3 Ways to Optimize Your Business Locations for Voice Search

Many businesses are asking the same question right now: Does the introduction of voice search technology change the way I should advertise online? To help your business succeed, we’ve compiled the most advantageous changes you can make to your online presence to ensure your store, gas station, restaurant, or boutique shop locations stand out from their competitors.

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Black Friday: 5 Ways Location Marketing Can Help Your Business Make Better Sales

Black Friday is imminent. Eager consumers across the country are already planning which stores to visit, and where locally to start their holiday shopping. Participating businesses will work hard all week to maximize their promotions and train holiday staff for what will be the single greatest sales’ event of the whole year.

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Facebook Is Competing with Google for the Growing “Near me” Mobile Shopper Market: Here’s What That Means for Marketing Your Business

Smart phones have changed the way businesses lure foot traffic into their stores. Consumers increasingly turn to their phones to determine where locally to eat out, shop, or request professional services. This mobile surge has resulted in the “near me” search phenomenon. To be found by consumers, businesses must fine-tune their Location Marketing to be two steps ahead in the modern, mobile-dependent economy.

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Speak up! The triumph of Voice Search
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First search went mobile, then it went local - and with more and more users leaving their keyboards in favour of Voice Search assistants, we can safely say Voice Search is the next big thing. This change has enormous consequences, especially for marketing professionals and local businesses; With individual keywords set to be replaced by search base...

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