Digital Location Marketing know how for the tag:

Local Search


How Online Searches Fuel Offline Conversions

It’s no secret that online search is the driving force behind most of today’s consumer activity. Many businesses rely on local search traffic for a large majority of their offline sales. According to data from Comscore, 78% of mobile searches lead to a purchase within 24 hours, and nearly three quarters of those purchases occur at a physical store. This is why it’s critical for Partners and Enterprises to cultivate the connection between online and offline marketing—the more these two worlds can be integrated, the greater the impact on the consumer—and store revenue!

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Local Search Goes Beyond Just Being Found in Search Results

Connecting with prospective customers is an ever-developing art, and the way that people utilize search functions to find the services that they need is continuing to change in big ways. Google has noted many new trends that indicate an increase in the need for search users to “know before they go,” or plan ahead for trips they may take or services they may utilize. Search users are becoming more research-savvy and specific with their queries, and businesses need to know how to reach their prospects beyond just showing up in search results.

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3 Ways to Optimize Your Business Locations for Voice Search

Many businesses are asking the same question right now: Does the introduction of voice search technology change the way I should advertise online? To help your business succeed, we’ve compiled the most advantageous changes you can make to your online presence to ensure your store, gas station, restaurant, or boutique shop locations stand out from their competitors.

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Black Friday: 5 Ways Location Marketing Can Help Your Business Make Better Sales

Black Friday is imminent. Eager consumers across the country are already planning which stores to visit, and where locally to start their holiday shopping. Participating businesses will work hard all week to maximize their promotions and train holiday staff for what will be the single greatest sales’ event of the whole year.

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