Digital Location Marketing know how for the tag: local search

Waze & Uber - two strong networks in the Listings Network from uberall
April 13, 2017
Waze and Uber are two of the most talked about companies in the world. Waze, the Israeli Startup makes traffic flow simpler through millions of user data-points, and Uber, the California-based pioneer in mobility. Both are changing the way we think about transportation, and you, as an uberall customer can take advantage of this trend - that’s why we’ve prepared the following points for you.

...read more
Tags:
Citation Building is more important than ever
March 13, 2017
uberall offers best practice citation building
It builds local online presence for websites, which is pretty important in a world where half of all Google searches have a local reference. This is mainly due to the ROPO (Research Online, Purchase Offline), where consumers search online for a product or service which they then use or buy offline. Local businesses need their search results to be prominently displayed so to capitalize on the ROPO trend.

...read more
Tags:
Black Friday the local way
November 24, 2016
image
Black Friday is upon us.Despite sounding like a horrific event from Game of Thrones, it’s simply the name given to the day after the American holiday Thanksgiving. It falls on the first day of the Christmas Shopping season, and describes the massive discounts available to consumers.  

Well, that’s putting it mildly. Black Friday is an out-and-out shopping extravaganza. It’s the leading day of the year for in-store spending in the US, and this trend is spreading to European shores. Last year, American shoppers spent a whopping $67,560,000,000 in-store on Black Friday. With such astronomical figures up for grabs, we provide three key things you need to do make sure you make Black Friday a fixture in your calendar year.

...read more
Tags:
Local Citations: Good references for your company’s business profile
August 22, 2016
image
If you want Google to trust you, you need some good references. Curated, consistent citations give you the references you need to earn that trust.

We all know Google provides instant search results - you don’t have to type in all relevant keywords for the engine to offer appropriate results, but just one or two keywords for Google to offer potential, completed results. Google therefore ‘crawls’ the web constantly for new, interesting and relevant content.

...read more
Tags:
Before and after uberall: Revolutionising sales through online presence management
July 21, 2016

image
uberall gives businesses the power to take control of their online presence. It makes their listings uniform across all platforms - which makes it easier for customers to find a branch, which means one thing: More sales. Just check out some of our client case studies from Netto, toom Baumarkt and Motel One.

...read more
Tags:
Speak up! The triumph of Voice Search
July 5, 2016

image
First search went mobile, then it went local - and with more and more users leaving their keyboards in favour of Voice Search assistants, we can safely say Voice Search is the next big thing. This change has enormous consequences, especially for marketing professionals and local businesses; With individual keywords set to be replaced by search based on full sentences, Voice Search will likely change SEO in fundamental ways.

...read more
Tags:
5 Building Blocks of Local Search
June 15, 2016
image

Whether you are a single location store or a large company with thousands of branches, these 5 practices are key to getting noticed by customers searching for products or services near them.

...read more
Tags:
The accelerating growth of “near me” searches
June 8, 2016

image
Local advantage through proximity: local search has experienced significant growth in recent years. As Google’s latest figures show, the “near me” trend continues to gain momentum.

...read more
Tags:
Facebook Locations API - Manage Your Locations in Real-Time with uberall
May 25, 2016
image
Facebook is the most widely used social network in the world. For a long time, it has not only been interesting for individuals, but also important for companies as a contact point with potential customers. With Facebook Locations, the social network now highlights its focus on local search.

...read more
Tags:
6 Steps to optimize your ranking on Google’s local search
May 9, 2016

image
Google has abolished the right side ads, increasing the number of ad spots above the local search results to four. The competition is intensifying for the best local rankings, but the search engine reveals how to move your way up to the top.

...read more
Tags: