Digital Location Marketing know how for the tag: local search

No more hide & seek: Search, filter and find with uberall’s Locator
August 11, 2017

uberall blog Locator main image
Your customers need to know where your stores are if they’re going to buy from you - a simple fact of business, but a tricky tech problem nevertheless - especially for multi-location businesses. With uberall’s Locator, you can create an easy-to-use storefinder and search-optimized store-location pages - meaning your new and existing customers will be able to find your stores easier than ever.

...read more
Tags:
Google goes social: Posts directly in search results
July 14, 2017
uberall blog main image google posts
Just when you thought Google couldn’t be any more valuable for your company, it goes ahead and develops a postings feature so you can reach your customers. The feature will drive Google’s development as a social platform - making uberall even more relevant for your business.

...read more
Tags:
Open for business: Special opening hours for your businesses
June 22, 2017
uberall Blog main image - Google special opening hours
Reliable opening hours are vital for foot-traffic - which is why we made it possible for you manage special opening times directly from the Location Marketing Cloud. If you’re closed on a bank holiday, for example, you can ensure your customers aren’t disappointed when they reach your doorstep.

...read more
Tags:
ONLINE RESEARCH ‧ OFFLINE PURCHASE - The new customer journey
May 30, 2017
Blog main image - ROPO
You may think people who seek products online also make their purchases online, but nothing could be further from the truth. 80% of consumers make online searches for businesses in their local area with online reviews having a significant impact on purchase decisions for 58%. At uberall, we want to use our Location Marketing Cloud to ensure that consumers who are searching for your products also find their way into your branches.

...read more
Tags:
uberall and the Google Menu - serving up a deliciously simple way to get customers to your locations
May 8, 2017
image
Earlier this week, we told you about how you could manage Google Attributes for your locations directly within the Location Marketing Cloud, so that potential customers could find your locations with context-based search. We’re happy to tell you today that customers can now also find you if they’re hungry for one of your menu items.

...read more
Tags:
Mobile navigation: Networked mobility as a future field
May 3, 2017
image
Guiding users to specific addresses are bread and butter for navigation systems; The future lies in real-time systems, intelligent searches and intuitive navigation. The good news is, all of these require the same standardized basis to function: Correct location data.

...read more
Tags:
NEW from uberall: Manage Google Attributes within the Location Marketing Cloud
May 3, 2017
Main image Google attributes blog
Adding context-rich information about your locations could be the difference between getting foot-traffic, and not. More customers than ever are looking for specific information about locations, which can only be supplied by attributes. In this article, we show you how uberall can help you make attribute-related searches benefit you, using the Location Marketing Cloud.

...read more
Tags:
Waze & Uber - two strong networks in the Listings Network from uberall
April 13, 2017
image
Waze and Uber are two of the most talked about companies in the world. Waze, the Israeli Startup makes traffic flow simpler through millions of user data-points, and Uber, the California-based pioneer in mobility. Both are changing the way we think about transportation, and you, as an uberall customer can take advantage of this trend - that’s why we’ve prepared the following points for you.

...read more
Tags:
Citation Building is more important than ever
March 13, 2017
uberall offers best practice citation building
It builds local online presence for websites, which is pretty important in a world where half of all Google searches have a local reference. This is mainly due to the ROPO (Research Online, Purchase Offline), where consumers search online for a product or service which they then use or buy offline. Local businesses need their search results to be prominently displayed so to capitalize on the ROPO trend.

...read more
Tags:
Black Friday the local way
November 24, 2016
image
Black Friday is upon us.Despite sounding like a horrific event from Game of Thrones, it’s simply the name given to the day after the American holiday Thanksgiving. It falls on the first day of the Christmas Shopping season, and describes the massive discounts available to consumers.  

Well, that’s putting it mildly. Black Friday is an out-and-out shopping extravaganza. It’s the leading day of the year for in-store spending in the US, and this trend is spreading to European shores. Last year, American shoppers spent a whopping $67,560,000,000 in-store on Black Friday. With such astronomical figures up for grabs, we provide three key things you need to do make sure you make Black Friday a fixture in your calendar year.

...read more
Tags: