Digital Location Marketing know how for the tag: local pack

Citation Building is more important than ever
March 13, 2017
uberall offers best practice citation building
It builds local online presence for websites, which is pretty important in a world where half of all Google searches have a local reference. This is mainly due to the ROPO (Research Online, Purchase Offline), where consumers search online for a product or service which they then use or buy offline. Local businesses need their search results to be prominently displayed so to capitalize on the ROPO trend.

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4 Strategies to Stand Out after Google Cut Right Side Ads
April 22, 2016

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It’s been two months since Google removed paid ads from its SERP’s right side. While many businesses are still adjusting to what this means for their PPC strategy, we want to discuss what this means for local search.

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