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Google Trends

Local Search Goes Beyond Just Being Found in Search Results

Connecting with prospective customers is an ever-developing art, and the way that people utilize search functions to find the services that they need is continuing to change in big ways. Google has noted many new trends that indicate an increase in the need for search users to “know before they go,” or plan ahead for trips they may take or services they may utilize. Search users are becoming more research-savvy and specific with their queries, and businesses need to know how to reach their prospects beyond just showing up in search results.

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